Lighthouse
Flatsome E-commerce
94
Optimized category UX, product filters, Product/Breadcrumb schema and image performance for large SKU catalogs.
WordPress Engineering
WordPress Engineering
Chau uses Flatsome/Elementor when speed of delivery matters, and custom hooks/functions when performance, data and business logic require deeper control.
wp-content/themes/chau
functions.phpactive
assets-critical.cssdequeued
schema-product.phpactive
rest-inventory.phpactive
Page Builder Mastery
Fast to build, still controlled for Core Web Vitals.
Chau uses Flatsome/Elementor for delivery speed, then strips unnecessary assets so sites do not get heavier over time.
Lighthouse
Elementor Corporate
92
Flexible marketing layouts with reduced unused CSS/JS, widget-level lazy loading and template-based assets.
Lighthouse
Custom Plugin & Theme
96
Custom post types, REST APIs, shortcodes, hooks and lightweight admin interfaces.
Deep Customization
Hooks, REST APIs and custom logic instead of heavy plugins.
How Chau optimizes Elementor/Flatsome: dequeue unused CSS/JS, apply adaptive lazy loading, preload critical resources and replace heavy plugins with custom hooks/functions.
Dequeue Elementor assets by page
add_action('wp_enqueue_scripts', function () {
if (! is_page_template('templates/landing.php')) {
wp_dequeue_style('elementor-frontend');
wp_dequeue_script('elementor-frontend');
}
}, 99);Custom REST endpoint for inventory
add_action('rest_api_init', function () {
register_rest_route('chau/v1', '/inventory/(?P<sku>[a-zA-Z0-9-]+)', [
'methods' => 'GET',
'callback' => 'chau_get_inventory_by_sku',
'permission_callback' => '__return_true',
]);
});WordPress delivery is more than drag and drop.
1
Audit theme/plugin and loaded assets
2
Separate layout needs from custom logic needs
3
Optimize database queries, cache, images and Core Web Vitals
4
Handoff checklists so content teams do not make the site heavy again
Theme + Plugin
Custom themes, plugins and components for the actual problem.
Bloat Control
Reduce unused CSS/JS and replace heavy plugins with functions.
Performance
Optimize CWV, cache, images and critical path.